Website Designs by Search Science Florida Pay Per Click PPC Search Engine Optimization SEO Marketing 

PPC along with SEO is our corporate expertise and is the newest and most efficient type of advertising available to an advertiser. It's efficiency is unmatched by any other type of advertising model available today, as a fee is only charged to the advertiser,  when in fact a potential customer clicks on their internet ad, which in turn guarantees the advertiser that for EVERY dollar spent, their message or product will be viewed by a potential customer. In short PPC is an advertising method used on search engines, advertising networks, content websites and blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords or search terms which they believe that people will type into a Search Engine entry box when shopping for the goods or services that they sell or  provide. The higher the bid the closer to the top os the search returns is the advertisers ad*.

 When a user types a keyword search  matching the advertiser's keyword choices, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.

                           Pay Per Click (PPC) Is Actually Paid Placement Services
 

Most of the time, Advertisers want  multi-engine PPC services. This is bidding on keywords, with focus, on  several different search engines. By utilizing multiple search engines, advertisers are able to take advantage of the diverse user groups that are specific to different Search Engines and get the best result by reaching more people.
 

* Today Google assigns a "Quality Score" to an advertiser's ad campaign. The "Quality Score" along with the bid determines an advertisers position on the search return page. This is one of Search Sciences expertise's and when used properly can gain an advertiser a higher position for a smaller bid.

Google PPC Management

FebruaryMicrosoft general counsel stated that they had catalogued Google’s market share percentages both in search and online advertising. He stated that Google “has amassed 75 percent of paid search revenues worldwide and its share continues to grow” and that it currently “has more than 65 percent search query share in the US and more than 85 percent in Europe.”

He estimated that a purchase of Yahoo! would offer Microsoft only an immediate “30 percent combined (share) in the US and approximately 10 percent combined in Europe.” In December 2007 Google exceeded 75%.

Google rules in search. If a  clients want to start off with just one search engine, Google is almost always the best choice, their searches account for about 65% or more of the  American market.

There are many specialty aspects of Google Search and we focus on and are experts in this area. We cannot put them all here but when you contact us we can tell you how we can help you in this area.

Yahoo (Overture) PPC
 

Yahoo Search Marketing (formerly Overture) is the PPC engine behind many search engines, including Yahoo, CNN, Alta Vista, Info Space, Alltheweb and numerous  others. Roughly 80% of all active internet users utilize Yahoo-powered search websites at least once a month. about 165 million ads are served up by Yahoo Search Marketing per month.

 

MSN PPC
 

MSN PPC is relativelynew from Microsoft. They have a different way of reaching your target audience, and utilizing keyword algorithms. Some people find the MSN clicks have a higher return, percentage wise in sales conversions. The MSN user may be more internet experienced and generally from a higher socio-economic income level.

 
 Level Two PPC
 

This refers to more specialized and smaller search engines, like SearchFeed, ABC Search, Search 123, Enhance, GenieKnows, Business.com, 7Search, and others. Although many of these PPC engines are honest and hardworking, click fraud is a significant issue here, with professional fraud artists/affiliates exploiting the engine relentlessly. We rarely recommend these until such time as they fix their problems.