| |
|
|
|
|
| |
|
 |
|
|
|
|
|
|
|
| |
Here at Search Science our focus is a long term and ongoing marketing
relationship with your company. We don't need to build your
initial website.
Should you do it in-house, have a web designer, or if you have a
site already we will work with whatever you have, as a project partner. SEO has various
levels of implementation depending on your overall marketing program
mix, we know how to determine the right program mix of SEO and PPC
for you.
There are many great designers and artists in the web business but
they rarely consider the SEO and PPC requirements of the site that
they are building. The web business has become so large and
complex that web building has become very specialized, if done
properly. Having the artistic ability to do a great site is a talent
unto itself. Running SEO and PPC campaigns are a completely
different set of skills and we have found that most talented artists,
are usually not good at doing hours of running numbers and search algorithms
as part of a scientific based marketing campaign. However, together our
combined skills will provide a successful project.
Whenever we build a website, whether it is one page or it is 500
pages, we do so with White Hat SEO and PPC in mind. This means that each page
has a certain level of Search Engine visibility or is Search engine
Friendly, and that we do the SEO work within a set of guidelines
that search engines like Google prefer, as opposed to Black Hat
Tricks, that can get a site banned.
Search engines have changed over the years as has the
technology and requirements to maintain high visibility. If we get a
job to do the entire site, then we partner with our sister company
to design sites as artistically creative people have a different set
of skills than we scientific marketing folks.
So call us whether to work on your existing site, to be a
partner in designing a new site, or handle the entire project. You
can be assured that the site will perform in PPC and or SEO as you
would like it to. Obviously we prefer to handle the entire project
and we know, that we end up with more pages indexed when we do so
A more complete definition of SEO is given below with a link to
learn more should you like to.
From Wikipedia, the free
encyclopedia
Link To Article
Definition:
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
"natural" ("organic" or "algorithmic") search results for targeted
keywords. Usually, the earlier a site is presented in the search
results, or the higher it "ranks", the more searchers will visit
that site. SEO can also target different kinds of search, including
image search local search, and industry-specific vertical search
engines. As a marketing strategy for increasing a site's relevance,
SEO considers how search algorithms work and what people search
for. SEO efforts may involve a site's coding, presentation, and
structure, as well as fixing problems that could prevent search
engine indexing programs from fully spidering a site. Other, more
noticeable efforts may include adding unique content to a site,
ensuring that content is easily indexed by search engine robots, and
making the site more appealing to users. Another class of
techniques, known as black hat SEO or spamdexing, use methods such
as link farms and keyword stuffing that tend to harm search engine
user experience. Search engines look for sites that employ these
techniques and may remove them from their indexes.
The initials "SEO" can also refer to "search engine optimizers",
a term adopted by an industry of consultants who carry out
optimization projects on behalf of clients, and by employees who
perform SEO services in-house. Search engine optimizers may offer
SEO as a stand-alone service or as a part of a broader marketing
campaign. Because effective SEO may require changes to the HTML
source code of a site, SEO tactics may be incorporated into web site
development and design. The term "search engine friendly" may be
used to describe web site designs, menus, content management systems
and shopping carts that are easy to optimize.
|
|
|
